Process Post Five: Telling Our Story

What is now a consistent mention of the past, ReRouted started off as a personal blog for me to post and share my story with an ephemeral audience.  This week, guest speaker and Senior Content Strategist, Lauren Cheal from Echo Stories, presented on the aspect of having a corporate backstory and motif for why one would seek out to become a ‘professional’ brand and organization. From my perspective, now being

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