Process Post Eleven: Last Process Post of PUB 201

In this final process post, I am going to take a moment to reflect on all my thoughts about ReRouted’s journey throughout the past three months and where ReRouted is headed in the future! When this semester started, I couldn’t have been more excited to take another class with Suzanne Norman (if you are an SFU student reading this, you will not regret taking her courses). PUB 101 was an

Process Post Nine: Moving Online and Monetization

This week’s process has focused on the transition of all courses being moved to an online lecturing format. Due to COVID-19, SFU and almost every other university have chosen to move courses online. As for publication of the professional self and some other FCAT courses, this class was already mainly online in terms of our workload and now we will have to resort to learning from online lectures. Suzanne surveyed

Process Post Six: Reading-Not So-Break

ReRouted has taken a well deserved reading break. However, reading break for myself is a more study intensive time than a normal given week. After weeks of delivering content and hosting interviews, this week will be slightly slower in terms of processing. ReRouted has paused to regroup and plan our next steps in terms of guests and business processes. As mentioned previously, ReRouted needs to design a logo that users

Process Post Five: Telling Our Story

What is now a consistent mention of the past, ReRouted started off as a personal blog for me to post and share my story with an ephemeral audience.  This week, guest speaker and Senior Content Strategist, Lauren Cheal from Echo Stories, presented on the aspect of having a corporate backstory and motif for why one would seek out to become a ‘professional’ brand and organization. From my perspective, now being

Process Post Four: Google Analytics and Embedded Audio Player

This week has been quite progressive for ReRouted. Our first podcast/interview has been uploaded from the SFU Maker Commons studio, our old posts (and future, of course) have received an update, and steps to create stronger Google Analytics have been taken! All in all, I am pleased with the direction that ReRouted has taken and if things continue to improve or be retrofitted, the brand will create itself. Thanks to

Process Post Three: Continuing to Develop ReRouted’s Brand

In this week’s lecture, we were afforded the opportunity to hear guest speaker, Mauve Pagé discuss the importance of branding and logos. While the entirety of the lecture resonated with me, the statement, “brand is what they say about you when you are not in the room” evokes my fixation, as it made me consider how people see ReRouted as a brand and what their thoughts are. Of course, ReRouted

Process Post Two: Field Trip to the Maker Commons and a New Studio?

ReRouted is about to take on a big change in terms of content quality… Possibly? This week, our Pub 201 class was fortunate to receive a field trip to the Maker Commons at SFU’s Burnaby campus. The field trip entailed a thorough guided tour and demonstration in all the available resources that to my surprise, and I’d argue many students at SFU would agree, didn’t know we had available to

Process Post One: Beginning A New Journey

Determining the overall concept of the direction of this blog was challenging because I wanted to develop something that reflects my “story” from ReRouted and Pub 101, but is different in terms of the goals and content required for Pub 201. My intent for this blog is to create a brand that others can identify with and use to find comfort in the ever changing process of finding your true

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