Process Post Six: Reading-Not So-Break

ReRouted has taken a well deserved reading break. However, reading break for myself is a more study intensive time than a normal given week. After weeks of delivering content and hosting interviews, this week will be slightly slower in terms of processing. ReRouted has paused to regroup and plan our next steps in terms of guests and business processes. As mentioned previously, ReRouted needs to design a logo that users

Process Post Five: Telling Our Story

What is now a consistent mention of the past, ReRouted started off as a personal blog for me to post and share my story with an ephemeral audience.  This week, guest speaker and Senior Content Strategist, Lauren Cheal from Echo Stories, presented on the aspect of having a corporate backstory and motif for why one would seek out to become a ‘professional’ brand and organization. From my perspective, now being

Process Post Four: Google Analytics and Embedded Audio Player

This week has been quite progressive for ReRouted. Our first podcast/interview has been uploaded from the SFU Maker Commons studio, our old posts (and future, of course) have received an update, and steps to create stronger Google Analytics have been taken! All in all, I am pleased with the direction that ReRouted has taken and if things continue to improve or be retrofitted, the brand will create itself. Thanks to

Process Post Three: Continuing to Develop ReRouted’s Brand

In this week’s lecture, we were afforded the opportunity to hear guest speaker, Mauve Pagé discuss the importance of branding and logos. While the entirety of the lecture resonated with me, the statement, “brand is what they say about you when you are not in the room” evokes my fixation, as it made me consider how people see ReRouted as a brand and what their thoughts are. Of course, ReRouted

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