ReRouted Promotional Video

Enjoy and share ReRouted’s promotional video for this week’s PUB201 assignment, using the link https://www.youtube.com/watch?v=UPZCOom9gkw or the share button on the video below. Thank you for all the support!

Process Post Three: Continuing to Develop ReRouted’s Brand

In this week’s lecture, we were afforded the opportunity to hear guest speaker, Mauve Pagé discuss the importance of branding and logos. While the entirety of the lecture resonated with me, the statement, “brand is what they say about you when you are not in the room” evokes my fixation, as it made me consider how people see ReRouted as a brand and what their thoughts are. Of course, ReRouted

Process Post Two: Field Trip to the Maker Commons and a New Studio?

ReRouted is about to take on a big change in terms of content quality… Possibly? This week, our Pub 201 class was fortunate to receive a field trip to the Maker Commons at SFU’s Burnaby campus. The field trip entailed a thorough guided tour and demonstration in all the available resources that to my surprise, and I’d argue many students at SFU would agree, didn’t know we had available to

Peer Review One: Four Purple Walls

This week, I am reviewing Tiffany Chang’s blog, Four Purple Walls, which can be found here. For this review, I will compartmentalize my observations and ideas into subtopics as follows; design, content, and function, all in respect to the professional self and branding. Design: Four Purple Walls is aesthetically pleasing with the theme reflecting the title of the site. The images Tiffany utilizes are approachable, soft, inviting and portray an

Process Post One: Beginning A New Journey

Determining the overall concept of the direction of this blog was challenging because I wanted to develop something that reflects my “story” from ReRouted and Pub 101, but is different in terms of the goals and content required for Pub 201. My intent for this blog is to create a brand that others can identify with and use to find comfort in the ever changing process of finding your true

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