Process Post Eleven: Last Process Post of PUB 201

In this final process post, I am going to take a moment to reflect on all my thoughts about ReRouted’s journey throughout the past three months and where ReRouted is headed in the future! When this semester started, I couldn’t have been more excited to take another class with Suzanne Norman (if you are an SFU student reading this, you will not regret taking her courses). PUB 101 was an

Peer Review Three: The Beauty Bar

For this week’s peer review, I am afforded the opportunity to explore Pam Katsikerou’s blog; The Beauty Bar. As instructed by our assignment rubric, this peer review will be critiqued in three areas; business plan/strategy, monetization, and growth since previous peer reviews.  Upon initial landing, this blog is extremely appealing to viewers with a symmetrical layout, consistent images, a well chosen colour scheme and a flattering subtitle – ‘it’s all

Process Post Ten: Adapting to Online Courses and Search Engine Optimization

With the continuation of courses being moved to online platforms, this past week was the first week of all courses being moved entirely online. It has been stressful for many students including myself, however, I have grown up and lived in the Lower Mainland all my life so I have an easy adjustment staying local. For the students that are international and now have to plan going home and alter

Process Post Nine: Moving Online and Monetization

This week’s process has focused on the transition of all courses being moved to an online lecturing format. Due to COVID-19, SFU and almost every other university have chosen to move courses online. As for publication of the professional self and some other FCAT courses, this class was already mainly online in terms of our workload and now we will have to resort to learning from online lectures. Suzanne surveyed

Peer Review Two: Hassan Abdullahi’s Portfolio

For the second peer review of this semester, I will be reviewing Hassan Abdullahi’s professional portfolio blog which can be found here. In terms of criteria, this peer review will be structured as follows: social media, content specifics, and growth that has occurred since the first round of peer reviews. Social Media: Upon landing on the homepage of Hassan’s blog, his creative and artistic talents are evident. With the assumed

Process Post Six: Reading-Not So-Break

ReRouted has taken a well deserved reading break. However, reading break for myself is a more study intensive time than a normal given week. After weeks of delivering content and hosting interviews, this week will be slightly slower in terms of processing. ReRouted has paused to regroup and plan our next steps in terms of guests and business processes. As mentioned previously, ReRouted needs to design a logo that users

Process Post Five: Telling Our Story

What is now a consistent mention of the past, ReRouted started off as a personal blog for me to post and share my story with an ephemeral audience.  This week, guest speaker and Senior Content Strategist, Lauren Cheal from Echo Stories, presented on the aspect of having a corporate backstory and motif for why one would seek out to become a ‘professional’ brand and organization. From my perspective, now being

Process Post Four: Google Analytics and Embedded Audio Player

This week has been quite progressive for ReRouted. Our first podcast/interview has been uploaded from the SFU Maker Commons studio, our old posts (and future, of course) have received an update, and steps to create stronger Google Analytics have been taken! All in all, I am pleased with the direction that ReRouted has taken and if things continue to improve or be retrofitted, the brand will create itself. Thanks to

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