Process Post Six: Reading-Not So-Break

ReRouted has taken a well deserved reading break. However, reading break for myself, is a more study intensive time than a normal given week. After weeks of pumping out content and hosting interviews, this week will be slightly slower in terms of processing. ReRouted has stopped to regroup and plan out our next steps in terms of guests and business processes. As mentioned previously, ReRouted needs to design a logo

Process Post Five: Telling Our Story

What is now a consistent mention of the past, ReRouted started off as a personal blog for me to post and share my story with an ephemeral audience.  This week, guest speaker and Senior Content Strategist, Lauren Cheal from Echo Stories, presented on the aspect of having a corporate backstory and motif for why one would seek out to become a ‘professional’ brand and organization. From my perspective, now being

Process Post Four: Google Analytics and Embedded Audio Player

This week has been quite progressive for ReRouted. Our first podcast/interview has been uploaded from the SFU Maker Commons studio, our old posts (and future, of course) have received an update, and steps to create stronger Google Analytics have been taken! All in all, I am pleased with the direction that ReRouted has taken and if things continue to improve or be retrofitted, the brand will create itself. Thanks to

ReRouted Promotional Video

Enjoy and share ReRouted’s promotional video for this week’s PUB201 assignment, using the link https://www.youtube.com/watch?v=UPZCOom9gkw or the share button on the video below. Thank you for all the support!

Process Post Three: Continuing to Develop ReRouted’s Brand

In this week’s lecture, we were afforded the opportunity to hear guest speaker, Mauve Pagé discuss the importance of branding and logos. While the entirety of the lecture resonated with me, the statement, “brand is what they say about you when you are not in the room” evokes my fixation, as it made me consider how people see ReRouted as a brand and what their thoughts are. Of course, ReRouted

Process Post Two: Field Trip to the Maker Commons and a New Studio?

ReRouted is about to take on a big change in terms of content quality… Possibly? This week, our Pub 201 class was fortunate to receive a field trip to the Maker Commons at SFU’s Burnaby campus. The field trip entailed a thorough guided tour and demonstration in all the available resources that to my surprise, and I’d argue many students at SFU would agree, didn’t know we had available to

Peer Review One: Four Purple Walls

This week, I am reviewing Tiffany Chang’s blog, Four Purple Walls, which can be found here. For this review, I will compartmentalize my observations and ideas into subtopics as follows; design, content, and function, all in respect to the professional self and branding. Design: Four Purple Walls is aesthetically pleasing with the theme reflecting the title of the site. The images Tiffany utilizes are approachable, soft, inviting and portray an

Process Post One: Beginning A New Journey

Determining the overall concept of the direction of this blog was challenging because I wanted to develop something that reflects my “story” from ReRouted and Pub 101, but is different in terms of the goals and content required for Pub 201. My intent for this blog is to create a brand that others can identify with and use to find comfort in the ever changing process of finding your true

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